Monday, September 11, 2017
In Praise of New Zealand
As we all know, New Zealanders hate Australians -- just as Canadians hate Americans and Scots hate the English. Big brother is rarely popular. But I forgive them. They can't help it. So I am going to perhaps make them feel a little better.
For a small population, they have done remarkably well in business. Take wines. Australia has long had a lot of success in selling wines to the world. The Poms buy twice as much Australian wine as French. So the idea that anybody could sell much wine to us is improbable. Yet the Kiwis have done it. Sauvignon Blanc from the Marlborough region is now a big seller in Australia. The one I sometimes buy is under the "Giesen" label.
And New Zealand chocolate? Not Belgian, not Swiss? Yes. For a long time Whittakers of NZ used to export small bars of milk chocolate filled with nuts to us. Then they managed to get a big order from Australia's biggest supermarket: Woolworths. Now they have on offer everywhere a great range of all sorts of choolate.
And New Zealand cheese? Australia has many dairies that make cheese but more or less forever New Zealand has been selling us a cheese called Epicure. It was what you bought if you wanted a strong-tasting cheese. Then a few years back they started selling us "Mainland" cheese in a number of varieties.
But here's the latest. Australia is a big market for pre-sliced cheese. And the odd thing is that sliced cheese is the only cheddar cheese that you can buy. Presumably cheddar slices more easily. The "national" Australian cheese is "Tasty". From the look of the supermarket shelves "Tasty" is what 80% of Australians buy. Lots of dairies make it. It is basically a cheese that is made as sharp in taste as possible without becoming crumbly. It is a compromise cheese and, true to their British heritage, Australians like to compromise. It's less hassle than the alternative.
So when I was looking yesterday for a pack of sliced cheese I saw a newcomer there, a brand called "Hillview" that was cheaper than any other. Being born frugal, I bought it. When I got home I tried it and found it to be perfectly good so I wondered why it was so cheap. So I studied the pack. And there in small letters was, "Made in New Zealand". They have now invaded our big market for sliced cheese! They will do well.
UPDATE: My trip to the supermarket this morning yielded a big surprise. Hillview has really invaded the market. Today there was a big new display of Tasty cheese by them. They have obviously stitched up a good deal with Woolworths and are here to stay.